This year too, APPIES will include two days of LIVE campaign presentations and stimulating keynote sessions by industry experts from some of the most admired companies. That’s why we like to think of APPIES as the TED for marketing.
Join us as we look forward to Rewriting The Clichés Of Marketing at APPIES 2012!
Goh Shu FenChairman, APPIES 2012
After a very successful APPIES 2011, industry members have been calling for the return of the event that brought the brightest marketing minds in the region together on one platform for sharing, learning and networking. We are proud to announce the launch of APPIES 2012. Once again, we will recognise, award and celebrate the most brilliant and inspirational thinking in marketing communications from across Asia Pacific. Only 10 of the best marketing campaigns, chosen from a 100, will stand to win the APPIES Gold Medals.
Over a thousand delegates are expected to attend APPIES 2012 to be held in Singapore. They will learn from and celebrate the 100 outstanding marketing campaigns that have rewritten marketing clichés, as well listen to special keynote sessions and industry discussions.
The fast-paced, no-fluff ‘4-6-10’ format of the APPIES is what makes it distinctive. It ensures that everyone who attends gets the maximum knowledge about marketing strategies across industries and regions in a very efficient and interactive manner. The APPIES is almost like a condensed marketing MBA packed cleverly into a 2-day schedule. Attendees are free to pick which campaign presentations they want to attend based on their industry and interests as various sessions run concurrently and conveniently in separate halls in the same venue over two days.
The ‘4-6-10’ format: Each of the 100 marketing campaigns selected begins with a 4-minute video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers or campaign creators. After this, comes the stimulating 10-minute Q&A session where the presenters have to field tough questions about their campaigns from the judges and audience members.
By the end of the 2-day event, all participants and audience members gain tangible takeaways from the impressive showcase of 100 award-worthy campaigns and memorable keynote sessions. They leave armed with deeper strategic insights and knowledge about how to apply some of the winning ideas to their own marketing campaigns in the future.
At the APPIES, marketers and advertising professionals demonstrate their ‘Show, Share and Sell’ skills by presenting and pitching their most memorable marketing campaigns to fellow professionals and judging panels. Their case studies not only facilitate the dynamic exchange of marketing ideas, but also the effective sharing of specific strategies that have clicked in Asia Pacific’s highly diverse markets.
The 100 marketing campaigns selected to compete for the 10 APPIES Gold Medals this year will come from 16 countries including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Pakistan, Sri Lanka, Taiwan, Thailand, Vietnam and Singapore.
The 100 campaigns chosen to be presented at the APPIES are carefully picked by a selection committee comprising some of the most highly-regarded marketers in the industry today. That’s because APPIES showcases, recognises and celebrates only the best of the best.